Our Story

Established in 2008, Sugar Cookies lingerie boutique has evolved from the new boudoir on the block to a downtown destination with a loyal following. Located in the Chelsea neighborhood of New York City, this timeless and elegant boutique offers a healthy dose of fun and sophistication.

Sugar Cookies creates an environment where customers feel at ease to treat themselves to beautiful underpinnings. All while cultivating an inviting atmosphere with an emphasis on personalized service. The shop is a curated collection of lingerie, loungewear and swimwear from well known European labels including Aubade, Cosabella, Lise Charmel, Simone Perele, and Wolford. As well as New York designers, Sapphire Bliss, Rya Collection and Graffinis.

Every piece has been hand-selected by owner Susanne, often with the tastes of specific clients in mind. Her client service has gained word-of-mouth buzz, countless articles and was awarded “Best Personal Touch Award” from Intima Magazine.

Sugar Cookies is also available for private parties and events. Click here for more info!