As a pioneering British lingerie brand with a century-long legacy, Gossard has consistently set industry standards by prioritizing quality, style, and innovation. Established in 1901 the brand was inspired by the transformative effects of a specially designed corset worn by actress Sarah Bernhardt on stage, prompting a mission to introduce the latest French lingerie trends to the US market. From its inception, Gossard has been committed to crafting lingerie that seamlessly blends fashion and functionality, emphasizing top-tier materials and craftsmanship.