Aubade, Bubbly and Our 18 Year Celebration
Celebrating 18 years of Sugar Cookies with an Aubade trunk show and a private boudoir photoshoots.
On October 29, we celebrated 18 years of Sugar Cookies the way we know best: with beautiful lingerie, a glass of bubbly, and the people who make our little NYC boutique feel like home. The next day, we took the celebration a few steps away to The Hotel Chelsea for a private mini photoshoot with Stephanie of Brooklyn Boudoir.
A Closer Look at Splendor of the Senses
Aubade’s Splendor of the Senses took center stage at the trunk show. The details are even better up close: serpent-inspired embroidery, gold Lurex that catches the light, and French-woven jacquard silk. From lingerie to coordinating ready-to-wear, the collection brought just the right amount of drama to our anniversary.
Guests shopped the latest Aubade arrivals, previewed and preordered pieces from the upcoming Holiday and Spring collections, and enjoyed personal fittings with our team and an Aubade specialist. We poured bubbly, offered an Aubade gift with purchase, and raffled off an Aubade set. Our friends at Frédéric Malle added a finishing touch with fragrance gifts.
Photoshoots at a Secret New York Location
In the lead-up to the trunk show, we teased a surprise at an iconic NYC location just steps from the boutique. On October 30, Stephanie of Brooklyn Boudoir photographed guests who qualified for a complimentary private mini session with their trunk show purchase. After a day spent discovering new pieces and finding the right fit, it was a lovely change of pace to step in front of the camera and make a little time for yourself. And what a setting for it.
Here’s to 18 Years
Thank you to everyone who came by, tried something new, or raised a glass with us. And thank you to Aubade, Stephanie from Brooklyn Boudoir and our friends at Frédéric Malle for helping us celebrate.
Eighteen years in, there’s still nothing we love more than seeing someone light up when they find something that feels like them. We’re so glad we got to share that with you.