About Sugar Cookies
Established in 2008, Sugar Cookies lingerie boutique has evolved from the new boudoir on the block to a downtown destination with a loyal following.
Located in the Chelsea neighborhood of NYC, this timeless and elegant boutique offers a healthy dose of fun, and sophistication. Sugar Cookies creates
a place where customers feel at ease to treat themselves to beautiful underpinnings in an inviting atmosphere with an emphasis on personalized service.
With a canvas of white walls and silver accents, the space evokes an airy Parisian boutique, minus the pretense. The shop is a curated collection of lingerie,
loungewear and swimwear from go-to European labels including Cosabella, Chantelle, Simone Perele, La Perla, Maison Close and Mimi Holliday
as well as emerging New York designers. Every piece has been hand-selected by owner Susanne Alvarado, often with the tastes of specific clients in mind.
Her client service has gained word-of-mouth buzz and in 2010, Intima Magazine crowned Sugar Cookies with the “Best Personal Touch Award.”
(And, yes, on any given afternoon, a plate of home-baked sugar cookies and Susanne’s own puppy, Kodi are on hand to greet you.)